项目背景
中国广视索福瑞媒介研究(CSM)是央视市场研究(CTR)与Kantar Media集团等共同建立的中外合作企业，自1997年12月4日成立以来，基于国际科学的技术理念和对国内市场的深入了解，开展电视收视率调查、广播收听率调查、体育与媒介研究和新媒体研究等多项研究业务，为中国大陆地区和香港传媒行业提供可靠的、不间断的视听率调查及深度研究服务。
旧版网站显然对CSM的品牌表达注重创意而流于形式，并未深入而理性地探讨品牌自身的传达需求。为CSM定义恰当的国际化品牌设计语言，是本项目最终取得成功的关键。
CSM Media Research is a joint venture mainly co-funded by CTR Market Research and Kantar Media. Since its establishment on December 4th, 1997, based on international scientific and technological standards and in-depth understanding of the domestic market, it provides numerous reliable and uninterrupted audience measurement and in-depth research services such as TAM, RAM, sports & media and new media research for China and Hong Kong SAR.
旧版网站显然对CSM的品牌表达注重创意而流于形式，并未深入而理性地探讨品牌自身的传达需求。为CSM定义恰当的国际化品牌设计语言，是本项目最终取得成功的关键。
CSM Media Research is a joint venture mainly co-funded by CTR Market Research and Kantar Media. Since its establishment on December 4th, 1997, based on international scientific and technological standards and in-depth understanding of the domestic market, it provides numerous reliable and uninterrupted audience measurement and in-depth research services such as TAM, RAM, sports & media and new media research for China and Hong Kong SAR.
- 项目名称
CSM集团官网 - 网站
csm.com.cn
