项目背景
新华三集团（H3C）是国内大型ICT厂商。在许多商用产品领域处于领导地位。2019年是新华三集团的国际化元年。海外市场发展迅猛。因此，将企业形象从国内大厂升级定位为跨国集团，已经是H3C发展战略的迫切需要。
本次项目的目标，是将原来支撑海外市场线上服务及形象宣传的官网英文版，全新改版为全球Global站。鉴于原有英文版在海外市场的反应不佳。本项目最大挑战，是改版后的Global站，在海外市场的其他跨国集团竞品网站中，其国际化的形象是否具有说服力。这是改善市场反应的项目要点。
H3C is a large domestic ICT manufacturer. Is a leader in many areas of commercial production. 2019 is the first year of the internationalization of Xinhua Group III. The overseas market is developing rapidly. Therefore, it is an urgent need for H3c to upgrade its corporate image from a large domestic factory to a multinational group.
本次项目的目标，是将原来支撑海外市场线上服务及形象宣传的官网英文版，全新改版为全球Global站。鉴于原有英文版在海外市场的反应不佳。本项目最大挑战，是改版后的Global站，在海外市场的其他跨国集团竞品网站中，其国际化的形象是否具有说服力。这是改善市场反应的项目要点。
H3C is a large domestic ICT manufacturer. Is a leader in many areas of commercial production. 2019 is the first year of the internationalization of Xinhua Group III. The overseas market is developing rapidly. Therefore, it is an urgent need for H3c to upgrade its corporate image from a large domestic factory to a multinational group.
