项目背景
稻香村，起源于1773年乾隆年间，被乾隆赞叹为“食中隽品，美味不可多得”并御题“稻香村”匾额而名扬天下。已列入非物质文化遗产。是享有盛名的老字号食品企业。
稻香村在开辟了线上营销后，逐渐认识到线上品牌官网的重要。线上官网作为线上营销的重要品牌背书，原有网站太过老旧，而且品牌感很弱。
稻香村“百年经典”的文化感和时代审美如何结合。如何另PC和移动的整合营销具有统一落地风格。如何表现“食中隽品”的精致与诱人。是本项目要挑战的目标。
Daoxiang village, originated in 1773 during the reign of Emperor Qianlong, was praised by Emperor Qianlong as "delicious food is rare" and famous for its inscription "Daoxiang village". It has been listed in the intangible cultural heritage. It is a famous time-honored food enterprise.
稻香村在开辟了线上营销后，逐渐认识到线上品牌官网的重要。线上官网作为线上营销的重要品牌背书，原有网站太过老旧，而且品牌感很弱。
稻香村“百年经典”的文化感和时代审美如何结合。如何另PC和移动的整合营销具有统一落地风格。如何表现“食中隽品”的精致与诱人。是本项目要挑战的目标。
Daoxiang village, originated in 1773 during the reign of Emperor Qianlong, was praised by Emperor Qianlong as "delicious food is rare" and famous for its inscription "Daoxiang village". It has been listed in the intangible cultural heritage. It is a famous time-honored food enterprise.
